What should a US charter buyer take away from the market now?
Booking activity is strengthening, but that does not establish universal scarcity or rising transaction prices. The most recent comparable update located—Northrop & Johnson’s October 15, 2026 report—shows higher bookings and booked days through September. It does not provide a market-wide index of prices actually paid. (northropandjohnson.com)

- Evidence labels used below:
For a buyer, the practical distinction is between a growing market and the negotiating position on one suitable yacht for one specific week. Published special offers demonstrate that selective discounting can coexist with stronger aggregate activity; they do not establish a standard discount entitlement. (feat-app.burgessyachts.com)
This report uses the desk’s definition of a superyacht: a professionally crewed private-charter yacht approximately 24 metres or longer, excluding bareboat rentals, shared cruises and ownership expenditure. Public datasets do not consistently follow that definition. Figures covering yachts above 20 metres, all yacht rentals or a single brokerage are identified rather than presented as interchangeable market measurements.
Evidence labels used below:
- Supplier-reported: published by a brokerage or charter manager; not independently audited here.
- Publisher estimate: a market-research company’s estimate or forecast.
- Advertised rate: an asking price, not a completed booking price or confirmed availability.
- Desk calculation: arithmetic using explicitly stated assumptions, not an observed transaction.
- Not established: the reviewed public evidence does not support a reliable figure.
Sources cited
- northropandjohnson.com https://www.northropandjohnson.com/navigator-news/brokerage-new-build/q3-2026-superyacht-market-report
- feat-app.burgessyachts.com https://feat-app.burgessyachts.com/fr/charter-a-yacht/yachts-for-charter/mediterranean-winter-yachts?utm_source=openai